The ORIGINAL chemistry that multiplies bonds and cross-links broken bonds. There can
only be one!

Olaplex gives colourists the confidence, the insurance, and the ability to colour or
lighten hair at any level without the risk of breakage. This “brand-new chemistry” has
8 worldwide patents and has been tested thousands of times, putting samples of hair
through extreme processes that would never be attempted in reality. While untreated hair
melted away to nothingness, hair treated with Olaplex not only survived the testing but
actually got stronger. From the first use, the Olaplex difference is there; your client’s hair
will be softer, shinier, stronger, and easier to manage.

This revolutionary ingredient is the product of two of the world’s leading PHD’s in
Materials and Chemistry that had never worked on hair products before, Dr. Eric
Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single
ingredient chemistry that is free of silicone or oils that links broken bonds in the hair
during and after chemical services making them stronger than they were before.

Olaplex repairs the hair from within, making it stronger and healthier than it was before,
plus your colour will last longer with more vibrancy. From keratin treatments, perms,
balayage and full bleaching, hair can withstand more than you ever thought possible
with this revolutionary ingredient.

Skincare for your hair.

Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity.

When searching the world for our ingredients, KEVIN.MURPHY looked for companies that use micro cultivation, organic growing practices, or ecologically sound wild harvesting techniques to ensure the KEVIN.MURPHY range is of the very highest natural quality.

  • Vitamins and amino acids repair the outer surface of the hair, thickening the hair and reducing the formation of split ends.
  • Moisturisers from Mango butter and Murumuru butter smooth the cuticles and soften the hair.
  • Extracts from Peruvian Bark, Baobab, Bamboo and Orange Blossom infuse the hair with weightless moisture.
  • Antioxidants from Kakadu Plum, Orchid, Lotus Flower and Desert Lime reduce breakage and repair chemical damage naturally.

All KEVIN.MURPHY hair products are sulphate free, paraben free and cruelty free.

ELEVEN Australia is the fresh approach to hair and body care.

Starting in 2011 with Miracle Hair Treatment, ELEVEN Australia has now grown to a 25 product range for everyone. Australian. Simple. Effective.


ELEVEN Australia’s Creative Directors are Australian icons and leaders in the hair industry - three-time Australian Hairdresser of the Year, Joey Scandizzo, and Australian Photographer of the Year, Andrew O’Toole. Working in the salon, photo shoots and runways; Joey felt the need for a range his staff and clients could easily understand. Together, they helped create ELEVEN Australia – a brand that embodies the Australian lifestyle.


Our product names tell you what they do, making it easy to pick the right one. While the range is simple to use, our YouTube and blog also show how to make the most of each product.


Effective products come from effective ingredients. That is why our range contains:

  • Avocado Oil
  • Organic Cucumber
  • Hydrolysed Soy Protein
  • Hydrolysed Wheat Protein
  • Papaya Extract
  • Australian Macadamia Nut Oil
  • Silk Amino Acids
  • Coconut Oil
  • Shea Butter
  • Organic Argan Oil

With PETA approval, recyclable packaging and paraben free formula, what's not to love?!